They may look like they come from someone you know.
They may appear to come from a familiar phone number or social media account.
They can mimic the logos and format of messages from well-known organizations.
They often refer to recent ‘headline news’ or your job.
They often include a sense of urgency, “Reply now to protect your account!”
The attacker may have personalized the message with information about you from online sources.
Scammers often use URL shorteners to make a link look more harmless or familiar.
Scammers may try to trick you into thinking they are someone you know or an authority figure.
Scammers often dangle a “free giveaway” or may “need” you to urgently log into an existing account. The link will take you to a fake webpage to enter personal information or a username and password.
Remember that photo you posted of your dog Roscoe? Information you share on social media should not match the answers you use to reset passwords, or part of your password. Scammers use these details to their advantage.